3 Month SEO Strategy Template 2019

by Chip Evans, Evans Design Studio

This easy to follow 3-Month SEO Strategy Template is proven to improve targeted traffic by giving Google exactly what it wants.

Want an in-depth SEO strategy example that would work for anyone looking to improve targeted traffic? Follow the 3 month SEO strategy template below.

Month 1: Domain Review & SEO Strategy Development

Install and Configure Analytic & Assessment Tools

The domain needs to be assessed so you know exactly what you’re working with. Projects typically begin by acquiring, installing and configuring tools necessary for gathering and analyzing data.

Your Task List Includes:

• Google Analytics
• Google My Business
• Google Search Console
• Bing Webmaster Tools
• Yoast SEO Premium (Excellent Upgrade)

Baseline SEO Audit and Report

Gather as much data as possible from as large a timeframe as possible. Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be updated monthly.

The report will include:

• Keyword Rankings
• Popular Pages
• Backlink Profile
• Site Authority
• Social Media Presence

Domain Audit

• Conduct a thorough review of your domain to determine your current strengths and weaknesses and identify potential challenges
• Establish who your competitors are
• Learn about customers and target demographic
• Review the Baseline SEO Report and Website Audit
• Discuss present website SEO efforts
• Identify key metrics of success (traffic, conversions, etc.)
• Set goals (traffic, primary conversions, secondary conversions)

Keyword Research, Analysis, and Selection

• Research keywords and related phrases to identify primary and secondary keywords.

Develop Onsite SEO Strategy

• Review the website audit and create a comprehensive strategy to improve the site’s overall onsite SEO.

Develop Landing Page Optimization Strategy

• Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.

Develop Content Strategy

• Create a content strategy that includes release frequency, topics, resources, and writers.

Develop Website Authority & Link Building Strategy

Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:

• Citation Cleanup (Directories, Company Listings, Etc.)
• Backlink Analysis and Cleanup
• Link Building Strategy

Develop Social Media Strategy

• Create a social media strategy to drive customer engagement and improve search engine authority.

SEO Strategy Brief

Summarize all of your strategies into a single SEO Strategy Brief that should be updated monthly:

• Target Keywords and Landing Pages
• Onsite SEO Strategy
• Landing Page Optimization Strategy
• Content Strategy/Schedule
• Website Authority & Link Building Strategy

Month 2: On-Site Optimization

After planning the overall SEO strategy, the next step is to optimize your website. During this stage, make sure your website and all landing pages are properly optimized for search engines. In addition, ensure there is a relevant and properly optimized landing page for each targeted keyword phrase outlined in the strategy brief.

Task List:

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.

Implement Landing Page Optimization Strategy – Create and/or optimize landing pages to focus on target keyword phrases.

Prepare to Implement Content Strategy – Identify content writers and submit topics for professionally written, keyword targeted blog/site content.

Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to support offsite optimization and link building.

Review Social Media Strategy (If applicable) – Review Social Media Strategy and make any necessary onsite changes to support these efforts such as default page titles, descriptions, and graphics.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief

Month 3: Off-Site Optimization 

Once your site is optimized, it is time to re-review your internet presence and start getting the updated page information out to the search engines.

Task List:

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Review Onsite SEO – Review onsite SEO and make necessary adjustments.

Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.

Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the Content Strategy.

Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.

Implement Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

SEO Maintenance and Updates 

The first three months laid a solid foundation on which to build your domain authority with the search engines. To keep the momentum going, it is essential to continue posting and promoting fresh content on a regular basis and monitor and fine-tune your SEO strategy each month.

Ongoing Monthly Task List:

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.

Continue Executing Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.

Continue Executing Content Strategy – Add fresh content, according to the schedule defined in the Content Strategy.

Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.

Continue Executing Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

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Alpharetta Website Designer Chip Evans, Creative Director at Evans Design Studio, brings a wealth of knowledge to his clients incorporating over 20 years of design and marketing experience and education.